Hamburg @ SXSW

Each year in March, thousands of music industry professionals come to Austin, Texas, for SXSW - an annual conglomerate of film, interactive media, and music festivals and conferences. For more than 10 years, Hamburg has been representing at SXSW by sending a delegation and by offering an extensive program of concerts and other events. The representation of Hamburg's music business in Austin is being organized by the Hamburg Music Business Association (IHM) and Reeperbahn Festival.