Music Business Export

To support music businesses from Hamburg in establishing or expanding their international business relations, Hamburg Music conducts business initiation and market exploration trips. These are project-related support measures within the context of a market development program by the German Federal Ministry of Economic Affairs and Climate Action (BMWK) for small and medium-sized enterprises from Germany.

Business Initiation Trip Colombia 2022

In late autumn 2022, AHK Colombia conducted a business initiation trip to Colombia on behalf of the BMWK together with the cooperation partner Hamburg Music. The program took place from 28.11.-02.12.2022 in Colombia. The trip was a project-related funding measure within the framework of the market development program for small and medium-sized enterprises from Germany (SMEs). The aim of the project is to support German companies from the music and event industry in their foreign trade activities to open up the Colombian sales market.

Detailed information on the program can be found in this information sheet (in German). 

Why Colombia?

The music industry and Colombia's cultural and creative industries have been stronger than traditionally strong products such as coffee for several years. The Colombian Institute of Economic Statistics, DANE, reported a 33% increase in artistic services in 2021. Revenue from music sales has increased steadily since 2014, largely due to the growth of streaming. The Colombian Ministry of Culture has promoted the development of a national music plan throughout Colombia. This plan aims to support the music industry and culture through education and training, provision of instruments and resources, business support, and the development of distribution networks. As members of the "Ciudades Creativas de la Música de la UNESCO" association, the major cities of Bogotá and Medellín are important locations for holding major international events, trade fairs and shows. In this respect, the Colombian capital is the first port of call for foreign direct investment in the cultural and music industries in Latin America, ahead of cities such as São Paulo or Buenos Aires. In Colombia, revenues from live music alone amount to around EUR 48 million. Of this, 59 % of revenues are concentrated in Bogotá. In addition, 79 % of the national value added in the phonographic industry is generated here.

Previous trips: 

Business Initiation Trip Japan 2022

In spring 2022, AHK Japan conducted a business initiation trip to Japan on behalf of the German Federal Ministry for Economic Affairs and Energy (BMWi). The program took place on 01.03. digitally and from 28.03.-01.04.2022 on site in Tokyo as part of a project-related support measure within the BMWi market development program for SMEs. The aim of the project was to support German companies from the music industry in their foreign trade activities to open up the Japanese market. Detailed information on the program can be found in this information sheet (in German).
 

Business Initiation Trip Brazil 2022

From March 7 - 11, 2022, the AHK São Paulo conducted a business initiation trip to Brazil on behalf of the BMWi together with the cooperation partner Hamburg Music. Companies from the German music and event industry, including some Hamburg Music members, had the opportunity to gain insights into the Brazilian music market, establish industry contacts and visit companies such as Atração Fonográfica, Mills Records and Sua Música. Further project partners are the Reeperbahn Festival, the Kompetenzteam Kultur- und Kreativwirtschaft München and the Berlin Music Commission.

Detailed information about the program can be found in this information sheet (in German).