MI-RAP
The "Music Industry Resilience Acceleration Programme" (MI-RAP) aims to strengthen the music industry against today's and tomorrow's challenges. The focus areas include skill shortages, innovation, and climate change. Launched in November 2023, this three-year project is being implemented in collaboration with partners from eight Baltic Sea countries: Norway, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, and Germany.
To address the global challenges faced by the music industry, we are developing innovative and sustainable tools with our partners. The project will explore the use of artificial intelligence to support workflows in music businesses and examine the potential of queer entry programs to reduce skill shortages.
A stronger and more cooperative music market in the Baltic Sea region not only elevates the importance and influence of the entire area in the international music business but also strengthens Hamburg's role as a key player and link between different markets. In the first phase, methods, tools, and guidelines will be developed over the coming months and then applied and tested in the individual cities. In the third year, the knowledge gained will be made available to other interested cities, administrations, associations, and institutions. The project has a total budget of 2.6 million euros and is funded by the Interreg Baltic Sea Region Programme and co-financed by the European Union. Hamburg Music has taken the lead in developing the program and is the main project coordinator.
Hamburg Music is currently implementing five pilot projects in Hamburg:
- Innovation Coaching
- AI – Networking
- AI@Work
- Career Change Programme
- AI Dossier
AI@Work
With our free AI training programme AI@Work, we want to give the music industry a practical introduction to artificial intelligence. In compact workshops, we provide concrete application examples – from communication via video and image tools to live entertainment, data analysis and prompting.
Innovation Coaching
With our free coaching, we support music companies in discovering their own innovation potential and taking concrete steps towards change.
AI-Networking
As part of the Interreg project MI-RAP, we are organising a total of networking events on the topic of AI in the music industry. The aim is to create a space for information, exchange and new ideas. In keynotes, panels and best practice examples, we will show how artificial intelligence is already being used creatively and economically today. Afterwards, we invite you to exchange ideas over drinks and snacks and discuss any open questions together.
Career Change Program
The Hamburg Music career change programme aims to provide employees who have recently started working in the music industry with in-depth knowledge of the sector and to support them in building a strong network.
